Few people know that Sir Alec Issigonis, the designer of the original Mini, is the first cousin once removed of Bernd Pischetsrieder, the leader of BMW at the time of the acquisition of the Mini brand. The two weren’t exactly kissing cousins but the family connection must have helped Pischetsrieder place a historical value on the revival of the famous brand and look.
The last original Mini was produced in 2004 but now the new Mini is one of the most successful brands in the successful BMW automotive group. In addition to the investment in the new Mini, BMW very cleverly invested in its image and finding niche markets knowing that the way the Mini was marketed was just as important. The original success of the old Mini was as much to do with ‘image’ as is the new model, follow this link to a video which illustrates this nicely http://www.youtube.com/watch?v=l73QhuEbDto
People love their Minis. One reviewer said of her Mini; “Best car I have ever driven and I am nearly 70 years old” Love isn’t universal however, some models are said to be under powered and another reviewer on WeLoveAnyCar.com car review site said, “Don't get the one with the big alloys, sports suspension and run flat tyres. You'll be dismayed with the lack of comfort. And a 115 BHP Cooper? Couldn't pull the skin off a rice pudding.”
Why not join others at : miniowners.club
Page 1 of 1
Page 1 of 1