In 1983, Toyota chairman, Eiji Toyoda, asked his executives: “Can we create a luxury vehicle to challenge the world's best?” In automotive terms, the budget for the exercise was virtually unlimited and the best experts in the world were called in to develop the new model, code named the F1. The Lexus LS model was an outstanding success – not just because of its engineering excellence – but because it was marketed and sold in a way that would appeal to the people targeted to buy the luxury brand. Consistently Lexus beats all competitors on the ratings for their dealer service. Lexus has won a number of awards include the WeLoveAnyCar.com National Car Award in 2013. WeLoveAnyCar.com has 430 Lexus car reviews and the average rating is 4.3.
Lexus produces great cars and their only job seems to be to convert BMW and Mercedes owners. As one WeLoveAnyCar.com car review reviewer said of his recent Lexus LS purchase; “took me 22 years to come round to buying a Lexus after test driving one in 1990 when the first Lexus to go on sale in this country was launched. What an absolute idiot to have taken so long to purchase my first one….it is my first and for sure it won't be my last as I will not be buying any other make ever.”
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